As featured in the Evening Standard

Evening Standard - The Feature

Words by

Liz Conneor / Gareth Richman

An Instagrammer has gained a cult following for his ethereal photographs of London landmarks that appear to be floating away, as though scattering like delicate flower petals in a calm summer breeze.

Photographer Avi, who posts under the handle @avibphotography, has become known for his unique style of photography that involves editing London destinations and cheery scenes so that it looks as though they are blowing colourfully in the wind.

London-based Avi says he started experimenting with the series “to create something new and different from the norm.”

Speaking to the Evening Standard, he said: “When I first started, it would take me almost an hour and forty minutes [to edit each photo], but now I’ve got the process down the 15 minutes per image.”

His photographs take in a wide range of the capital’s landmarks, from Big Ben and the London Eye to Tower Bridge and The Shard.

Then there are quieter scenes of lovers kissing on the Southbank and vibrant umbrellas bursting their colours into the wind.

Avi he says he manipulates his images using Photoshop, utilising several different brushes and effects to give the finished effect of scattering colours. The photographer says he taught himself the clever technique by watching YouTube videos.